Your perfect peak season, supported by us
We know the summer months are a busy time for you. So for now, we’re keeping big changes to a minimum and focusing on how we can best support you.
We’ve taken your feedback on board and made several improvements to our products and services. These innovations will help you attract the right guests and make the most of this peak season.
Your ideas help build a better platform
You, our partners, told us what matters most to you during peak season, and we used your suggestions to make helpful adjustments to our platform. Here are some of the things we improved for you.
More control over your revenue
You told us
Your goal is to maintain, or even better, grow your revenue when demand is high. Invalid credit cards are a common pain point – and a hassle when you’re already in a high-demand season.
What did we change?
To help save you time and secure revenue, we’ve made significant improvements to our invalid credit card process, along with launching a new availability optimisation page. The new yearly calendar view allows for long-term planning, up to and including next peak season. We’re also working on ways to discourage guests from making overlapping bookings on our site, which reduces the amount of last-minute cancellations.
Reduce your day-to-day workload
You told us
You’d like to create separate logins – and limit access permissions for different job roles – to improve security and accountability. You also said anything that saves time over a busy season is helpful.
What did we change?
We’ve launched a new way for you to manage your extranet user accounts – saving you time and improving your account security. To help you communicate more easily with guests, we’ve also improved our messaging templates, which allow you to use personalisation to connect with guests more effectively. You’ll find these on your messaging preferences page.
Improve your guest experience
You told us
Better pre-stay communication could help you set guest expectations and improve their overall experience. Many of the ‘booking notes’ your guests include in their reservations also contain important questions or requests.
What did we change?
We’re now forwarding your guests’ booking notes and requests to your extranet inbox and Pulse app, so that you can see and answer any special requests more easily.
We’ve also improved the messaging function in Pulse. Now, you can take or upload images to share, or send specific locations to help your guests find their way to your property or around your destination.
Your peak season, our advice
We’ve rounded up a team of Booking.com experts to help answer some of your most frequently asked questions.
What partners are saying about their peak seasons
Here’s what other partners are saying on the Partner Forum about their peak season, and how they prepare for the busiest time of the year.
"Try to find suggestions for ways to improve your offering, whether it's a welcome gift, smart new toiletries, or something else. Guests love feeling that you care, and that you've made an effort, and it's these things that they'll tell other people about."
Jonathan
"We make families with children feel very welcome, and always find time to answer any questions guests may have… Our aim is for all the families to have a wonderful, unforgettable holiday – just like the holidays we had when our children were young."
Sutherlea
"Hard work, interaction with the quests, and competitive pricing throughout the year are the key to a successful business… everyday actions that will make every guest happy, and most importantly, make their vacation right."
Homecomingbnb